教育背景：

*美国康乃狄克大学 (University of Connecticut, Storrs, USA) 资管博士、 美国纽约州立大学 资管硕士

*美国康乃狄克大学资管系博士班连续五年至毕业全额奖学金 (Full Graduate Assistantship) 暨暑期全额奖学金 (Pre-doctoral Fellowship)

*美国康乃迪克大学资管系博士资格考 (七天，in-class and take-home exams) 有史以来最高分，且无任何缺点第一次即通过

*美国康乃狄克大学信息管理及作业管理学系（OPIM Department）研究产出全球第四名 (INFORMS IS/IT)

*中国台湾省东吴大学 (现中国苏州大学) 电子计算机科学系学士

论文成果：

( * 通讯作者 )

1. Gupta, A., Su, B.C.* and Walter, Z. (2004) (author names in alphabetical order) “An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective“, International Journal of Electronic Commerce, Volume 8, Number 3, Spring, 131-162. (Impact Factor: 7.73) (SSCI) (Times Cited: 630) (Communications of the ACM, May 2002 及 Journal of AIS, February 2004 评为全球电子商务排名第一的学术期刊)

2. Gupta, A., Su, B.C. and Walter, Z. (2004) (author names in alphabetical order) “Risk Profile and Consumer Shopping Behavior in Electronic and Traditional Channels,” Decision Support Systems, Volume 38, Issue 3, 347-367. (Impact Factor: 6.969) (SSCI & SCI) (Times Cited: 268)

3. Walter, Z., Gupta, A. and Su, B.C. (2006) “The Sources of On-Line Price Dispersion Across Product Types: An Integrative View of On-Line Search Costs and Price Premiums,” International Journal of Electronic Commerce, Volume 11, Number 1, Fall, 37-62. (Impact Factor: 7.73) (SSCI) (Times Cited: 63) (Communications of the ACM, May 2002 及 Journal of AIS, February 2004 评为全球电子商务排名第一的学术期刊)

4. Su, B.C.*, Lin, S.J. and Lee, C.C (2006) “RFM 模型结合贝氏随机模式与时间序列模式运用于顾客状态预测,” 电子商务学报 (TSSCI), Volume 8, Number 2, 193-218.  (NSC 93-2416-H-008–015 & 93-2416-H-008-009)

5. Su, B.C.* (2006) “图书馆多媒体随选服务的建置: 以台湾联合大学系统为例,” 佛教图书馆馆刊, Volume 43, 100-114. (具双匿名审查制度之学术期刊)

6. Su, B.C.* (2007) “通路冲突,” 信息管理学报 (TSSCI), Volume 14, Issue 1, 123-152. (NSC 95-2416-H-008–001 & 93-2416-H-008 – 009)

7. Su, B.C.* (2007) “Consumer Strategies of E-tailer Choice at the Online Shopping Comparison Sites,” International Journal of Electronic Commerce, Volume 11, Number 3, Spring, 137-162. (Impact Factor: 7.73) (SSCI) (Times Cited: 85) (Communications of the ACM, May 2002 及 Journal of AIS, February 2004 评为全球电子商务排名第一的学术期刊)

8. Su, B.C.* (2008) “Characteristics of Consumer Search On-Line: How Much Do We Search?” International Journal of Electronic Commerce, Volume 13, Number 1, Fall, 109-129. (Impact Factor: 7.73) (SSCI) (Times Cited: 107) (Communications of the ACM, May 2002 及 Journal of AIS, February 2004 评为全球电子商务排名第一的学术期刊)

9. Chiang, M.H. and Su, B.C. (2011) “Modeling a Reader's Preferences for Online NewsPresentation Formats: Effects of Interactivity,” Journal of International Management Studies, Volume 6, Number 2, May, 1-13. (Indexed in ABI/ProQuest and listed in ULRICH'S Directory)

10. Su, B.C.* and Chen, C.D. (2012) “Modeling Consumers’ Hypermarket Choices: Practical Implications for Global Hypermarket Retailers,” Journal of Global Business Management, Volume 8, Number 2, 8-17. (Indexed in the ABI/ProQuest and listed in CABELL'S & EBSCO & ULRICH'S Directory) (Times Cited: 3)

11. Su, B.C.*, Chen, J.V., and Capistrano, E. (2013) “The Causes to Relative Advantage In Internet Auctions,” International Journal of Business and Systems Research, Volume 7, Number 4, 412-435. (Indexed in Academic OneFile, Business and Company Resource Center, Computer and Information Systems, and Computer Database; Listed in Cabell's Directory)

12. Su, B.C.*, Capistrano, E. and Chen, J.V. (2013) “Towards a Strategic Information Systems Planning and Adoption Framework: A Context of Change Readiness and Dynamic Capabilities in Developing Countries,” International Journal of Management Theory and Practices, Volume 14, Number 1, 73-87. (Listed in CABELL'S Directory)

13. Su, B.C., Chen, J.V., and Wang, S.L. (2013) “大型在线社交网络分析,” 台湾电子商务学会 商略学报 (获稿费新台币一万元；TSSCI 优先观察名单) ，Volume 5, Number 4, 251-267.

14. Chen, J.V., Su, B.C. and Yen, D. (2014) “Location-Based Advertising in an Emerging Market: A Study of Mongolian Mobile Phone Users,” International Journal of Mobile Communications (Impact Factor: 1.6) (SSCI), Volume 12, Number 3, 291-310. (Times Cited: 21)

15. Su, B.C.* and Hsu, Y.W. (2014) “B2C购物网站如何转换成C2B网络团购模式,” 国立台北大学 营销评论，Volume 11, Number 4, pp. 341-366. (收录于 ProQuest (ABI), EBSCO)

16. Su, B.C.* , Chen, J.V. and Yang, Y.F. (2015) “游戏类App: 下载因素、下载机率、市场占有率、以及Google与Apple平台间掠夺率,” 国立台北大学资管所 电子商务研究，Volume 13, Number 1, pp. 113-140.

17. Su, B.C.* and Tsai, Y.C. (2015) “网购退货: 顾客服务构面、产品构面、安全构面、退货机率,” 国立台北大学资管所 电子商务研究，Volume 13, Number 2, pp. 141-166.

18. Su, B.C.*, Chih, W.H. and Fu, D.G. (2015) “社群网站口碑参与行为: 发布信息、取得信息、以及转载信息,” 国立台北大学 营销评论 Volume 12, Number 1, pp. 49-97. (收录于 ProQuest (ABI), EBSCO)

19. Chen, J.V., Su, B.C.* and Widjaja, E.A. (2016) “Facebook C2C Social Commerce: A Study of Online Impulse Buying,” Decision Support Systems, Volume 83, pp. 57-69. (Impact Factor: 6.969) (SSCI & SCI) (Times Cited: 461)

20. Chen, J.V., Su, B.C* and Quyet, H.M. (2017) “Users’ Intention to Disclose Location on Location-Based Social Network Sites (LBSNS) in Mobile Environment: Privacy Calculus and Big Five,” International Journal of Mobile Communications, Volume 15, Number 3, pp. 329-353. (Impact Factor: 1.6) (SSCI) (Times Cited: 28)

21. Chen, J.V., Su, B.C*. and Hiele, T.M. (2017) “The Impact of IT-Coordination Costs on Firm Size and Productivity: Transaction Cost Perspective,” International Journal of Electronic Commerce, Volume 21, Number 1, 99-127. (Impact Factor: 7.73) (SSCI) (Times Cited: 35)  (Communications of the ACM, May 2002 及 Journal of AIS, February 2004 评为全球电子商务排名第一的学术期刊)

22. Su, B.C* and Yen, T.S. (2017) “Small-World Phenomenon and Strategies for Making Friends on Social Networking Sites in Mobile Environment: Random and Non-Random,” International Journal of Mobile Communications, Volume 15, Number 4, pp. 355-371. (Impact Factor: 1.6) (SSCI) (Times Cited: 7)

23. Su, B.C.* and Tang, H.W. (2017) “企业持续使用云端运算服务: 企业规模大小、认知有用性、以及员工满意度,” 中华管理评论国际学报 (香港公开大学李兆基商业管理学院), Volume 20, Number 1, pp. 2-21. (URL: http://cmr.ba.ouhk.edu.hk/cmr/webjournal/v20n1/CMR499C14_edited.pdf)

24. Su, B.C.* and Hsu, Y.W. (2018) “网络团购: 群体效应衡量与意愿影响因子,” 中华管理评论国际学报 (香港公开大学李兆基商业管理学院), Volume 21, Number 1, pp. 2-28. (URL: http://cmr.ba.ouhk.edu.hk/cmr/this.htm)

25. Su, B.C.* and Lin, C.Y. (2018) “企业电子化的导入与实证: 脑力激荡法、鱼骨图、以及层级分析法的三阶段方法,” 中华管理评论国际学报 (香港公开大学李兆基商业管理学院), Volume 21, Number 1, pp. 2-26. (URL: http://cmr.ba.ouhk.edu.hk/cmr/this.htm)

26. Su, B.C.* and Chen, C.D. (2021) “The Study of Factors Influencing the Adoption of Cloud-Based ERP System: The Perspective of Transaction Cost Economics,” Lecture Notes in Computer Science, Volume 12783 (EI Engineering; Scopus; DBLP; Google Scholar)

27. Su, B.C., Wu, L.W*. and Hsu, I.C. (2021) “Social Commerce: The Mediating Effects of Trust and Value Co-Creation on Social Sharing and Shopping Intentions,” Lecture Notes in Computer Science, Volume 12783 (EI Engineering; Scopus; DBLP; Google Scholar)

28. Su, B.C.* and Luvaanjalba, B. (2021) “The Effect of Hubert Dreyfus’s Epistemological Assumption on the Philosophy of Artificial Intelligence,” Lecture Notes in Computer Science, Volume 12783 (EI Engineering; Scopus; DBLP; Google Scholar)

29. Su, B.C., Wu, L.W. * and Yen, Y.C. (2021) “Transferring Customers Trust and Loyalty on Offline Banks towards Online Payment Platforms in Integrated Ecosystem,” Lecture Notes in Computer Science, Volume 12783 (EI Engineering; Scopus; DBLP; Google Scholar)

30. Chen, J.H.*, Su, B.C. and Chen, C.H. (2021) “A Study of Teamwork’s Productivity and Search Behavior Using Talent Themes for Grouping,” Lecture Notes in Computer Science, Volume 12783 (EI Engineering; Scopus; DBLP; Google Scholar)

31. Su, B.C.*, Wu, L.W., Chang, Y.C. and Hong, R.H. (2021) "Influencers on Social Media as References: Understanding the Importance of Parasocial Relationship," Sustainability (Impact Factor: 3.889, SSCI & SCI Expanded), Volume 13, Issue 19, DOI: https://doi.org/10.3390/su131910919 (Times Cited: 98)

32. Su, B.C.*, Wu, L.W. and Yen, Y.C. (2021) "Antecedents and Consequences of Trust and Loyalty in Physical Banks Affecting Mobile Payments," Sustainability (Impact Factor: 3.889, SSCI & SCI Expanded), Volume 13, Issue 22, DOI: https://doi.org/10.3390/su1322123681. (Times Cited: 12)

33. Su, B.C.*, Lin, H.* and Wang, Y.M. (2022) " The Business Model of Digital Platforms for the Sharing Economy: Intensive Case Study Methodology for Rover.com Pet Boarding Platform," Sustainability  (Impact Factor: 3.889, SSCI & SCI Expanded), Volume 14, Issue 23, DOI: https://doi.org/10.3390/su142316256 1. (Times Cited: 7)

34. Luvaanjalba, B.* and Su, B.C. (2022) “An Epistemological Analysis of the Brain in a Vat Approach for the Philosophy of Artificial Intelligence,” Lecture Notes in Computer Science, Volume 13327 (EI Engineering; Scopus; DBLP; Google Scholar)

35. Su, B.C., Wu, L.W.* and Wu, J.P. (2023) " Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social  Interaction Perspective," Sustainability (Impact Factor: 3.9, SSCI & SCI Expanded), Volume 15, Issue 1, DOI: https://doi.org/10.3390/su15010550 (Times Cited: 13)

36. Su, B.C., Wu, L.W.*, Lin, H.* and Chieh‐An Lin (2023) " The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention," Sustainability (Impact Factor: 3.9, SSCI & SCI Expanded), Volume 15, Issue 1, DOI: https://doi.org/10.3390/su15010888  (Times Cited: 33)

37. Su, B.C. (2025) "Navigating the New Frontier: The Role of AI-Driven Virtual Influencers in Consumer Engagement," AI Magazine (Impact Factor: 3.2, SCI Expanded), Volume, 46, Issue 2. DOI: https://doi.org/10.1002/aaai.70012

38. Su, B.C. (2025) "AI Miss Beauty Pageant: A Milestone in the Convergence of Technology, Beauty, and Social Norms," Journal of Consumer Culture (Impact Factor: 2.5, SSCI), Volume 25, Issue 4, pp.343-363. DOI: https://doi.org/10.1177/14695405251356544

39. Su, B.C. (February 2026) "AI and Religious E-Commerce: Ethical Foundations, Practical Strategies, and Future Directions," Electronic Commerce Research (Impact Factor: 4.6, SSCI), Volume 26, pp. 1033–1038. https://doi.org/10.1007/s10660-025-10010-6

40. Su, B.C. (2026) "AI-Powered Product Placement: A New Framework for Computational Persuasion," International Journal of Human-Computer Interaction (SCI Expanded & SSCI, Impact Factor : 4.9，Q1 Classification) 1-22. https://doi.org/10.1080/10447318.2026.2659304

■ SSCI、SCI、SCI Expanded 国际顶尖学术期刊官方审查委员: International Journal of Electronic Commerce、Technology in Society、Electronic Commerce Research、International Journal of Human-Computer Interaction、Engineering Applications of Artificial Intelligence、Humanities and Social Sciences Communications、ACM Transactions on Multimedia Computing, Communications, and Applications、Scientific Reports 、IEEE Transactions on Circuits and Systems for Video Technology、IEEE Transactions on Consumer Electronics、IEEE Access、PLOS ONE、Technology in Society、Expert Systems With Applications、Information & Management 、Technological Forecasting & Social Change、International Journal of Consumer Studies、Operations Management Research、Humanities and Social Sciences Communications、Journal of Consumer Culture、Information Fusion、Telematics and Informatics、Displays、International Journal of Business Communication、Chinese Journal of Communication、Smart Cities、Television & New Media 、Social Science Computer Review、Journal of Cleaner Production、SAGE Open、International Review of Economics & Finance、International Journal of Selection and Assessment、 Acta Psychologica、Asia Pacific Journal of Marketing and Logistics、Social Influence、 Behaviour & Information Technology、Information Processing & Management、Knowledge Management Research & Practice、International Journal of Clothing Science and Technology、Wireless Communications and Mobile Computing 、International Journal of Environmental Research and Public Health、Alexandria Engineering Journal、Applied Sciences、Logistics、Sensors、Sustainability、Frontiers in Energy Research、Frontiers in Neurorobotics、Frontiers in Ecology and Evolution、Journal of Supercomputing、Energies、Symmetry

■ 立项课题计划

[1] 中国台湾省国科会，96-2416-H-259-031-MY3，建立互联网上访客关系管理的随机RFM 模型，2007/08-2010/7，中国台湾省新台币197 万1 千元 (人民币44 万8 千5 百元)，已结题，主持。

[2] 中国台湾省国科会，95-2416-H-008-038，建立消费者大卖场选择行为分析:建立机率型选择模型，2006/08-2007/7，中国台湾省新台币45 万5 千元 (人民币10 万3 千5 百元)，已结题，主持。

[3] 中国台湾省国科会，95-2416-H-008-001，电子营销典范－子计划三:衡量互联网与实体通路间的销售掠夺，2006/08-2007/7，中国台湾省新台币67 万6 千元 (人民币15 万3 千8 百元)，已结题，主持。

[4] 中国台湾省资策会，研究数字学习产业政策与法规报告，2006/8-2006/11，

[5] 中国台湾省新台币70 万 (人民币15 万9 千3 百元)，已结题，主持。

[6] 中国台湾省国科会，94-2416-H-008-002，电子营销典范－子计划三:衡量互联网与实体通路间的销售掠夺，2005/08-2006/7，中国台湾省新台币68 万4 千元 (人民币15 万5 千6 百元)，已结题，主持。

[7] 中国台湾省资策会，经济部人才培育现况调查与政府单位教育训练与数位习现况与需求调查，2005/8-2005/11，中国台湾省新台币46 万 (人民币10

[8] 万4 千7 百元)，已结题，主持。

[9] 中国台湾省公立中央大学建教合作，国立中央大学管理学院 ERP 中心鼎新Work-Flow ERP 系统人才培育计划第三期，2005/8-2006/7，中国台湾省新台币60 万 (人民币13 万6 千5 百元)，已结题，主持。

[10] 中国台湾省国科会，93-2416-H-008-015，电子营销典范－子计划三:衡量互联网与实体通路间的销售掠夺，2004/08-2005/7，中国台湾省新台币50 万1 千6 百元 (人民币11 万4 千1 百元)，已结题，主持。

[11] 中国台湾省国科会，93-2416-H-008-009，互联网与实体零售通路间的通路掠夺：以消费者观点发展巢状式多选择性Logit 模型，2004/08-2005/7，中国台湾省新台币64 万3 千6 百元 (人民币14 万6 千5 百元)，已结题，主持。

[12] 中国台湾省公立中央大学建教合作，国立中央大学管理学院 ERP 中心鼎新Work-Flow ERP 系统人才培育计划第二期，2004/8-2005/7，中国台湾省新台币90 万 (人民币20 万4 千8 百元)，已结题，主持。

[13] 11. 中国台湾省国科会，92-2416-H-008-009，信息不充分下消费者在比价网站上的三种网络商店选择策略以及客观信息与个人经验对网络商店选择策略之影响，2003/08-2004/7，中国台湾省新台币51 万7 千4 百元 (人民币11万7 千7 百元)，已结题，主持。

[14] 中国台湾省国科会，91-2416-H-008-026，信息的搜寻与评估对顾客的价格敏感度以及其对网络购物意愿之影响：以实验设计研究法发展信息搜寻与评估的效能函数，2002/11-2003/7，中国台湾省新台币27 万7 千5 百元 (人民币6 万3 千1 百元)，已结题，主持。

技能证书：

[1] 美国纽约州信息系统管理高级证书 (New York State Advanced Certificate in Information Systems Management)

[2] 2017-2023年审查超过一百二十篇国际 SSCI、SCI、SCI Expanded 学术期刊论文

主要荣誉：

[1] Information & Management  (SSCI, Impact Factor : 10.328) 国际学术期刊杰出审查贡献奖 (Outstanding Contribution in Reviewing)

[2] Sustainability国际学术期刊 (Impact Factor : 3.9，SSCI & SCI Expanded双收录) 客座主编。Special Issue: Sustainable Electronic Commerce，审查并刊登十篇研究论文。

[3] 担任 HCI (Human-Computer Interaction) International 2024 Session 组织者暨主席 (Organizer and Chair)，地点 : 美国华盛顿特区，2024年六月二十九至七月四日，在线会议 : (1) 决定 Thematic Area : Human-Computer Interaction, Session Title : Real-World Performance : E-Commerce Case Studies。(2) 研究论文摘要投稿截止日期 2023年十二月二十日。(3) 审查并接受六篇十二页以上研究论文，刊登在 Lecture Notes in Computer Science (EI Engineering Index, Impact Factor: 0.407)。

[4] 苏柏全在全球电子商务排名第一学术期刊 International Journal of Electronic Commerce (Impact Factor : 7.73，SSCI) 单一作者两篇，全球排名第一。

[5] 2025-2026年苏柏全五篇唯一作者 SSCI、SCI Expanded 国际顶尖学术期刊论文，全球排名第一，刊登皆无需版面费或英文编辑费用。

[6] 苏柏全 2021-2023年以第一作者发表五篇国际学术期刊Sustainability (Impact Factor : 3.889，SCI Expanded 及 SSCI 双收录) 论文，全球排名第一。